Day: April 1, 2024

YouTube Video Ad TypesYouTube Video Ad Types

YouTube video ad types differ by format, and each has its own purpose. Select the ad type that best aligns with your marketing goals, whether it’s increasing reach, driving traffic to your website, or boosting product sales.

Skippable in-stream ads are the most familiar video ad type on YouTube. These play before, during, or after a YouTube video and work on all devices. They can be up to 30 seconds long, and you pay only when people watch at least 30 seconds or the whole ad (whichever is shorter).

Bumper ads are short, non-skippable ads that bump into a video on YouTube and are displayed on both desktop and mobile devices. They are six seconds or less and can be used to promote a brand, service, or product. They are great for raising awareness at a large scale and can be effective for both top-of-funnel awareness campaigns as well as consideration-phase audiences.

Visual Impact: Exploring YouTube Video Ad Types

Overlay ads are semi-transparent ads that appear over the bottom of a video on YouTube. They can contain text, visuals, or both and are designed to encourage viewers to click through to the advertiser’s website. They are shown on a pay-per-click basis and can be used to promote your YouTube channel as well as your website.

Video discovery ads are a form of TrueView in-stream that looks like regular YouTube videos and appear when users search for specific topics on the platform. They can be up to 15 or 20 seconds in length and can be used for both top-of-funnel brand awareness and consideration-phase audiences.