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PROOF IN
EDUCATION
BALA JANAAGRAHA
PRATHAM
GOVERNMENT
COMMUNITY
HLL
PARTNERSHIP
READING FOR REAL PROGRAM
PARTNERSHIP WITH JANASHAALA AND UNICEF
PARTNER ORGANIZATIONS IN NORTH KARNATAKA
     
 

We have partnered with Hindustan Lever Limited (HLL) to leverage a reading campaign for rural children with the support of "Shakti Ammas" (Women distributors for HLL Products) in 25 villages of Mandya District. This six-month pilot is a multi pronged and community service oriented effort. The objective is to motivate the Shakti Ammas to run village based libraries with the co-operation of the Education Department officials, the school headmasters, the village panchayati members, resourceful village elders, not forgetting the parents of children who recognize the significance of joyful reading and learning for children.

The pilot has a primary social objective of getting children interested in reading from the primary school level and making them literate which will enable them to have a range of options for a better future.

The project being implemented in 2 phases over the six-month period (June-September '04 and October -January '05).

The comprehensive plan starts with

  • A survey of the school going children in the village and classifying them into the age groups 4-6 yrs, 7-9yrs, 10-12 yrs and 13+ yrs.
  • The Shakti Ammas are the trained on the importance of reading and systems/procedures to be followed in the running of village based libraries.
  • An entire range of children’s books and other essential pre-requisites are supplied to them from Akshara, Bangalore.
  • Membership to these libraries is facilitated and constant testing is done to assess progress in the reading levels of children.

A 45-day accelerated reading program to help children to learn to read better has been planned as the second phase of the project.

The project is also expected to positively impact in other areas as well. Health and hygiene coupled with healthy reading interventions are expected to lead to all round development of children in the District. A total of 1,500 rural children in 25 villages are expected to benefit from the project.



 
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